Programmatic advertising, data-driven targeting, and marketing automation technologies are disrupting the advertising and marketing industries. AdTech and MarTech are critical components enabling modern marketers to boost efficiency and customer relevance.
Investors seeking exposure to innovative technologies they interact with on a daily basis should consider MRAD as a way to diversify and future-proof their investments.
MRAD invests in companies we believe are positioned to benefit from the disruption underway in the advertising and marketing industries. This includes companies that provide, support, or enable the following:
Performance data quoted represents past performance and is no guarantee of future results. Investment returns and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than quoted. Performance data for the most recent month-end is available above.
Market Price: The current price at which shares are bought and sold. Market returns are based upon the last trade price.
NAV: The dollar value of a single share, based on the value of the underlying assets of the fund minus its liabilities, divided by the number of shares outstanding. Calculated at the end of each business day.
Shares of ETFs are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. SmartETFs NAVs are calculated using prices as of 4:00 PM Eastern Time. The closing price is the Mid-Point between the Bid and Ask price as of the close of exchange. Closing price returns do not represent the returns you would receive if you traded shares at other times.
Fund holdings and sector allocations are subject to change.
Investing involves risk, including possible loss of principal.
International investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles or from social, economic or political instability in other nations. Emerging markets involve heightened risks related to the same factors as well as increased volatility and lower trading volume.
The companies in which the Fund invests may be subject to rapid changes in technology, intense competition, rapid obsolescence of products and services, loss of intellectual property protections, evolving industry standards and frequent new product productions and changes in business cycles and government regulations.
The business models for some Advertising or Marketing Technology companies may change or these companies may become defunct rapidly. Domestic and international demand for advertising and marketing technology can change rapidly and without notice. These risks could adversely affect the value of companies in which the Fund invests.
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Note: Please do not send personal information via email. Direct any transaction requests or address changes to shareholder services at (866) 307 – 5990. By checking the box above you agree to subscribe to the SmartETFs email list. SmartETFs is committed to protecting your privacy. We use your registration information to customize and deliver additional resources via email and mail, including SmartETFs newsletters and product fact sheets. If you don’t want to receive mail or email from us, simply leave the box at the bottom of this page unchecked. To learn more about how we handle your personal information, read our Privacy Policy.
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